A couple months ago, a group called Cults posted a few songs to their Bandcamp site. The track "Go Outside" made the blog rounds, scoring a Best New Music from Pitfork. But nobody seemed to know anything about the people behind Cults. They had a tough-to-Google name and no MySpace page, and there was no information about them online. All people had to go on were their three songs, frothy and bittersweet pieces of perfectly designed lo-fi pop.

The two members of Cults, Brian Oblivion and Madeline Follin, are a couple. They're both 21, both from San Diego, both now studying film in New York. And they only started making music together a few months ago, posting their songs online just so that their friends could hear.