Beach Party (!) began in February 2011, when writer Trace William Cowen drunkenly wrote and recorded a noisy break-up anthem which would later become "Massacre." At the time, Trace was finishing up his online film series "I Like You," itself a meditation on love & relationships. The song was left alone until, several weeks later, Trace decided to finish it. He immediately contacted his old friend Cameron Johnson and Beach Party (!) was gloriously born.