{"id":3383,"date":"2023-03-13T16:05:31","date_gmt":"2023-03-13T15:05:31","guid":{"rendered":"https:\/\/www.thesixtyone.com\/?p=3383"},"modified":"2023-03-13T16:05:32","modified_gmt":"2023-03-13T15:05:32","slug":"modul-in-care-marketingul-digital-a-schimbat-lumea-moderna-a-afacerilor","status":"publish","type":"post","link":"https:\/\/www.thesixtyone.com\/ro\/modul-in-care-marketingul-digital-a-schimbat-lumea-moderna-a-afacerilor\/","title":{"rendered":"Cum a schimbat marketingul digital lumea afacerilor moderne"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Dac\u0103 \u00een urm\u0103 cu c\u00e2\u021biva ani publicitatea era \u00eenc\u0103 puternic influen\u021bat\u0103 de presa scris\u0103, ast\u0103zi, av\u00e2nd \u00een vedere digitalizarea lumii afacerilor, exist\u0103 o dezvoltare paralel\u0103 c\u0103tre publicitatea digital\u0103. Campaniile tip\u0103rite se desf\u0103\u0219oar\u0103 \u00een continuare, dar o campanie de marketing f\u0103r\u0103 influen\u021ba mijloacelor de publicitate digital\u0103 a devenit de neimaginat ast\u0103zi. Marketingul digital aduce un num\u0103r imens de avantaje. Mai ales \u00een ceea ce prive\u0219te definirea grupului \u021bint\u0103 \u0219i eficien\u021ba costurilor \u00een activit\u0103\u021bile publicitare planificate, pot fi descoperite multe avantaje. Prin urmare, acestea sunt acum o component\u0103 fix\u0103 a oric\u0103rui concept de marketing g\u00e2ndit \u00een mod cuprinz\u0103tor. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00cen prezent, Google, cel mai important motor de c\u0103utare din lume, joac\u0103 un rol major \u00een peisajul publicit\u0103\u021bii digitale. Compania cu sediul \u00een California a \u00eentors literalmente cu susul \u00een jos pia\u021ba publicit\u0103\u021bii digitale. La \u00eenceputurile motoarelor de c\u0103utare, niciun manager nu \u0219tia cum ar putea un motor de c\u0103utare s\u0103 fac\u0103 bani. Cu toate acestea, printr-o conducere inteligent\u0103, nu numai c\u0103 a fost posibil s\u0103 se g\u0103seasc\u0103 un model de afaceri profitabil, dar \u0219i s\u0103 se dezvolte o metod\u0103 bun\u0103 de marketing pentru companiile din \u00eentreaga lume. \u00cen plus fa\u021b\u0103 de numeroasele metode analitice de publicitate Google ofer\u0103, de asemenea, un control individual al costurilor instrumentelor de publicitate utilizate. Controlabilitatea individual\u0103 a anun\u021burilor Google Display Ads este doar un avantaj al publicit\u0103\u021bii Google. Astfel, publicitatea individual\u0103 este posibil\u0103 \u00een func\u021bie de oportunitatea creat\u0103 pentru o companie. \u00cen prezent, reclamele digitale reprezint\u0103 o parte esen\u021bial\u0103 a campaniei publicitare a unei companii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce avantaje ofer\u0103 reclamele Google pentru \u00eentreprindere<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Anun\u021burile Google pot aduce multe avantaje. \u00cen special, individualitatea men\u021bionat\u0103 mai devreme pe margine este un mare avantaj al anun\u021burilor Google. \u00cen func\u021bie de bugetul disponibil, bugetul pentru o campanie publicitar\u0103 poate fi stabilit \u00een func\u021bie de dorin\u021bele \u0219i beneficiile individuale. Plata se face prin click pe anun\u021buri. \u00cen cazul \u00een care bugetul este epuizat, anun\u021bul nu mai apare \u00een rezultatele c\u0103ut\u0103rii. \u00cen plus, clientului i se ofer\u0103 un pachet complet de analiz\u0103, astfel \u00eenc\u00e2t s\u0103 fie posibil\u0103 o publicitate orientat\u0103. Google \u00ee\u0219i impresioneaz\u0103 clien\u021bii cu inteligen\u021ba artificial\u0103 impresionant de sofisticat\u0103, iar setul de instrumente este, de asemenea, extrem de u\u0219or de utilizat. Suportul analitic este, de asemenea, \u00een continu\u0103 dezvoltare. Acest mix de avantaje face ca pentru orice manager de marketing s\u0103 nu poat\u0103 trece cu vederea oferta de publicitate a Google. \u00cen plus, Google de\u021bine cea mai mare cot\u0103 de pia\u021b\u0103 predominant dintre motoarele de c\u0103utare \u0219i asta la nivel mondial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aplica\u021bia practic\u0103 a Google Ads dintr-o privire<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S-a scris deja despre faptul c\u0103 ast\u0103zi este imposibil s\u0103 ne imagin\u0103m peisajul publicitar modern f\u0103r\u0103 Google Ads. Ast\u0103zi, nicio companie nu se poate lipsi de acest pachet publicitar. Fiecare utilizator Google este probabil familiarizat cu bannerele publicitare tipice. Acestea pot fi comparate cu un panou publicitar clasic. \u00cen partea lateral\u0103 a rezultatelor c\u0103ut\u0103rii sau \u00een partea de sus, sunt afi\u0219ate reclamele pl\u0103tite pentru termenii de c\u0103utare.<\/p>","protected":false},"excerpt":{"rendered":"<p>While years ago advertising was still strongly influenced by print, today, in view of the digitalization of the business world, there is also a parallel development towards digital advertising. Print campaigns are still being run, but a marketing campaign without the influence of digital advertising media has become unimaginable today. Digital marketing brings an immense [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[125],"tags":[],"class_list":["post-3383","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-de"],"_links":{"self":[{"href":"https:\/\/www.thesixtyone.com\/ro\/wp-json\/wp\/v2\/posts\/3383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thesixtyone.com\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thesixtyone.com\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thesixtyone.com\/ro\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thesixtyone.com\/ro\/wp-json\/wp\/v2\/comments?post=3383"}],"version-history":[{"count":1,"href":"https:\/\/www.thesixtyone.com\/ro\/wp-json\/wp\/v2\/posts\/3383\/revisions"}],"predecessor-version":[{"id":3385,"href":"https:\/\/www.thesixtyone.com\/ro\/wp-json\/wp\/v2\/posts\/3383\/revisions\/3385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thesixtyone.com\/ro\/wp-json\/wp\/v2\/media\/3384"}],"wp:attachment":[{"href":"https:\/\/www.thesixtyone.com\/ro\/wp-json\/wp\/v2\/media?parent=3383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thesixtyone.com\/ro\/wp-json\/wp\/v2\/categories?post=3383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thesixtyone.com\/ro\/wp-json\/wp\/v2\/tags?post=3383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}